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The Frost & Sullivan research service entitled World Video Server Market
provides an overview of the video server market and the factors that will affect
its growth in future. Evaluation of the market includes forecasting for revenues
and demand for video server solutions in the coming years. Besides, factors
driving and restraining the growth of the market along with key challenges being
faced by the industry are also identified. In this research service, Frost &
Sullivan's expert analysts thoroughly examine the following markets: cable,
telco, and broadcast.
Market Sectors
Expert Frost & Sullivan
analysts thoroughly examine the following market sectors in this
research:
By Application:
- Cable
- Telco
-
Broadcast
By Technology:
- Video server
- Broadcast
equipment
- Media asset management
- Video
compression
Technologies
The following technologies are covered in
this research:
- Playout Video Server: The playout video server is a
broadcast level video server that is designed and developed to capture multiple
inputs and playout multiple channels to air simultaneously. This server is used
for commercials, long form programming, inter-station material and they work
under master control.
- Newsroom Video Server: Newsroom servers are used to
play back video over graphics relating to news and sports, which are locally
originated so they can switch between the two servers. These servers handle news
and sports clips, they may work with a specialized automation system, and are
typically not under master control.
Market Overview
Increasing
Popularity of Video-on-Demand and Time-Shifting Functionality Drives Adoption of
Video Server Technology
The onset of digital media technology has
revolutionized television viewing for customers, making the age old television a
more interactive and intelligent device. Video on demand (VOD) is fast gaining
popularity as an important aspect of home entertainment, and is largely expected
to drive global demand for video server products. This apart, the nascent market
for on-demand and targeted advertising is likely to further video server demand,
as it is now possible for operators to intelligently insert appropriate
advertisements, based on individual consumer profiles, within the beamed
content. Progress has also been made with respect to the time-shifting
functionality, and another application that is fast drawing attention among
operators is Pause Live TV. This is an application that allows subscribers to
pause and resume a live broadcast according to their convenience.
Despite
this, many broadcast, cable, and telecommunication companies are hesitant to
invest in digital equipment and video servers because of the cost associated
with deploying a video server in their existing infrastructure. Although the
impact of this restraint on the North American market has considerably eased due
to the digital transformation within the market, it is still a high restraint
for many global markets, particularly in Asia. In addition to the above,
interoperability issues arising due to the absence of uniform technology
standards and formats are added challenges that threaten to curb the growth of
the market, notes the analyst of this research service. As an example of this, a
Leitch file cannot be played on an Omneon system or a Grass Valley file cannot
be played on an Avid system.
Broadcast Industry’s Move to High Definition
(HD) could Propel Market Growth
With the Federal Communications Commission
(FCC) mandate making it necessary for North American broadcasters to switch from
analog to digital transmission by February 2009, the transition from standard
definition (SD) to high definition (HD) is gathering steam. This trend is being
repeated in Europe, as broadcasters move from enhanced definition (ED) to high
definition (HD) and similar government-sponsored initiatives across the globe
will be among the top drivers for the uptake of the video servers, which can
crucially handle such streams and also provide interoperability between SD and
HD operations. Another important factor expected to drive this technology is the
need for video servers among telecom companies, who are beginning to provide
video services as an effective strategy to combat cable companies offering voice
services to their customers.
With respect to the end-user segments, the
broadcast sector remains the most prominent market segment for video servers. In
2005, the broadcast segment cornered a market share of almost 54.5 percent,
while the cable and telecommunications markets accounted for market shares of
34.4 and 11.1 percents, respectively. While video servers are a critical part of
any broadcast facility, the decision on choosing the right vendor and the
products offered by them would depend on the functionality, ability to handle
large number of streams, and cost effectiveness of the product, says the
analyst. For vendors selling only video server products, strategic partnerships
with companies in complimentary markets along the digital media value chain such
as encoders, content and rights management companies, storage solutions,
non-linear editing systems, switchers, and cameras, will be of immense help in
furthering market penetration.
Related Product:
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W1801C CIF
Single Channel Video Server
- Top advanced arithmetic-H.264 (MPEG4 Part 10) video
compression.
- High stability-Double system, double safety, more stable.
- excellent image quality-D1 down to CIF resolution.
- Professional audio-MP3 audio format, mono or stereo is
selectable.
- Self-adjust the frame rate according to the network width
to make network continuous transmittion.
- Support auto-connection when the network is cut....
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W1801D
single channel video server D1
- Top advanced arithmetic-H.264 (MPEG4 Part 10) video
compression.
- High stability-Double system, double safety, more stable.
- excellent image quality-D1 down to CIF resolution.
- Professional audio-MP3 audio format, mono or stereo is selectable.
- Self-adjust the frame rate according to the network width to make network
continuous transmittion.
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W1802C both
CIF Video Server
- Top advanced arithmetic-H.264 (MPEG4 Part 10) video
compression.
- High stability-Double system,
double safety, more stable.
- excellent image quality-D1 down to
CIF resolution.
- Professional audio-MP3 audio
format, mono or stereo is selectable.
- Self-adjust the frame rate
according to the network width to make network continuous transmittion.
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W1804 Video Server
- Top advanced arithmetic-H.264 (MPEG4 Part 10) video
compression.
- High stability-Double system,
double safety, more stable.
- excellent image quality-D1 down to
CIF resolution.
- Professional audio-MP3 audio
format, mono or stereo is selectable.
- Self-adjust the frame rate
according to the network width to make network continuous transmittion.
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W1860 high-end video server
HalfD1 compatible format to the following real-time D1, CIF,
QCIF format
H.264 video coding using the latest technologies, two-way real-time feedback MP3
transmission
D1 front snap photos (JPEG format)
Adaptive technology, network bandwidth and frame rate automatically adjust video
bit stream
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high-end Video Server Module board W1860
HalfD1 compatible format to the
following real-time D1, CIF, QCIF format
H.264 video coding using the latest technologies, two-way real-time feedback MP3
transmission
D1 front snap photos (JPEG format)
Adaptive technology, network bandwidth and frame rate automatically adjust video
bit stream
Video block, mobile detection and alarm functions probe
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